• Aug 7, 2025 aaker 1991 managing brand equity and Equity: Strategies and Frameworks Effective management of brand equity involves deliberate strategies that enhance each component over time. Aaker’s 1991 framework emphasizes the importance of consistent brand identity, positioning, an By Roy Lockman
• Dec 25, 2025 Strategic Market Management David Aaker nuously gathering market intelligence, identifying unmet needs, and aligning offerings accordingly. A customer-centric approach ensures that strategies remain relevant and responsive. 2. Segmentation, T By Stephanie Strosin
• Feb 6, 2026 David Aaker Construir Marcas Poderosas ación constante y comunicación centrada en la experiencia del usuario. 3. Nike - Identidad: inspiración, rendimiento, superación. - Propuesta de valor: empoderar a deportistas y personas activas. - Asociaciones: esfuerzo, determinación, éxito. - Estrategia: publicidad emocional y By Brannon Shields
